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The B3IQ brand. Take what you need.

B3IQ is a customer-owned neocloud: you own the GPU machine, and we build, host and operate it. It is hosted in Oregon.

Logos, colors, typography and approved copy for partners and press covering B3IQ: download the full kit (SVG, PNG and CSS) or take single assets.

AssetFormatFile
Mark, currentColorSVG/brand/kit/b3iq-mark.svg
Mark, navy #11172f (light backgrounds)SVG / PNG/brand/kit/b3iq-mark-navy.svg
Mark, white (dark backgrounds)SVG / PNG/brand/kit/b3iq-mark-white.svg
Mark, brand blue #2f43ffSVG / PNG/brand/kit/b3iq-mark-blue.svg
App icon (blue tile)SVG / PNG/brand/kit/b3iq-app-icon.svg
Wordmark, currentColor / navy / white / blueSVG/brand/kit/b3iq-wordmark.svg
Colors, light and darkCSS/brand/kit/b3iq-colors.css
Everything aboveZIP/brand/kit/b3iq-brand-kit.zip

Clear space and minimum size.

Keep at least 25% of the mark's height free on all four sides. Nothing enters that box: no type, no rules, no other logos, no image edge. 24 px tall on screen, 8 mm tall in print. Below that the counters in the B and the Q close up and it stops reading as the mark. Navy on light, white on dark. If a background sits in between, put the mark in its app-icon tile rather than dropping it straight onto the surface.

One blue, quiet everything else.

ColorLightDarkUse
B3 Blue#2f43ff#7c8affThe one accent. Primary actions, links, the live state.
Blue Pressed#0c11ff#a3adffPressed and hover states only, never a fill of its own.
Register orange#ff5a1fsameOne small square on a tile or a frame. Never a fill.
Navy#11172fsameThe mark on light backgrounds.
Stage#fafafa#08090aPage background.
Surface#ffffff#111214Cards and panels.
Well#f2f2f3#17181bWells and quiet bands.
Line#e6e6e9#232428Borders and dividers.
Muted#8a8a92#74747cCaptions, labels, table headers.
Secondary#5f5f67#a1a1a8Leads and secondary text.
Ink#111114#f5f5f7Headlines and body text.
Live#1f9d55#3ccf7aOnline and healthy.
Warm#b7791f#e2a54aWaiting, or worth a look.

Manrope for the voice. Geist for dense UI.

Manrope sets our headlines and marketing copy. Geist sets dense app UI; Geist Mono sets labels, figures and code. These fonts are open-licensed. Inter Display sets pull quotes; Open Runde sets social cards.

Writing the name.

RuleHow
B3IQAll caps, no space, no hyphen, no lowercase “b3iq” in prose. Never “B3 IQ” or “B3iq”.
B3IQ vs B3B3IQ is the customer-owned GPU neocloud operated by NPC Labs, Inc. Use B3IQ for this product; do not substitute B3 or describe a blockchain network.
Machines, not nodesCustomer-facing writing says “machine”. “Node” is internal and protocol vocabulary.
NVIDIANVIDIA, H200, RTX, and Blackwell are trademarks of NVIDIA Corporation. Name the GPU; don't imply NVIDIA endorses your work.
Operated byThe legal entity is NPC Labs, Inc. Use it in fine print, contracts, and press releases.

How to describe us.

B3IQ is a US-based neocloud owned by its customers. Customers buy GPU machines that B3IQ builds and hosts in Oregon or ships to them. Hosted machines run their owners' AI workloads through one control plane. Owners can also choose to sell idle machine time. B3IQ is operated by NPC Labs, Inc. For prices, hosting terms, or what a machine earns, link to b3iq.org/machines rather than quoting a figure. Never describe owning a machine as an investment, a return, or passive income. For background, read how ownership works or see the Oregon facility.

Questions and approvals: contact@npclabs.org.